Masters 2018: Tiger Woods' Nike Add Why We Care


After struggling with debilitating back pain that threatened to shut down his career, Tiger Woods seemed to enter this year's masters - his first appearance since 2015 - a happy, rehabilitated man.  He has been quoted saying how he was just happy to be playing again.  The new Tiger would smile and enjoy the ride. 

Ask Tiger what the main golf of his back fusion surgery was and he'd undoubtedly say it was more about living a pain-free life than making a better golf swing.  And Woods said Tuesday that he had no expectations that his post-surgery speed would be what it was when he was in his physical prime.  

But the new numbers tell an interesting story.  Woods is consistently swinging his driver at more than 120 miles per hour - a speed that puts him up near the top on the Tour.  How has Woods been able to get his speed back despite losing felxibility and torque between his upper and lower body? 

The TIger Woods NIKE Ad

The first time Tiger Woods got his very own green sport coat was 21 years ago.  The 1997 Masters was Wood's first major tournament win, and it put him on the path to becoming one of hte most famous athletes of all time. 

Of course, it didn't hurt that he'd been winning at every level and on TV swinging a golf club since hew as practically in diapers - a fact this new ad illustrates with five-year-olf Tiger atop Fran Tarkenton's knee on ABC's That's Incredible

With the improved results (thanks to a little spinal fusion surgery), the slightly improved public image, and the huge TV ratings boost his comeback has given the networks, a Nike ad for the sports most prestigious tournament seems inevitable. 

The spot harks back to Tiger's glory days, then the signal gets interrupted, not with nagging injury or a hookers-on-a-plane PR disaster, but just a simple "Please Stand By" before we jump right up to the feel-good career reboot.  In many ways, this ad is a perfect manifestation of many fans' view of Woods, ignoring the flaws of the man, to celebrate and rebuild the myth. 


Shannon McgoneComment